- Client
- Canal+
- Year
- 2024
- Expertise
-
- Events
- Influencers
- Field activation
01
The Question
Which innovative activation can bring the African cinema experience to the Parisian public and create a sense of closeness?
02
The Answer
In 2024, we launched the “Cinetour Bus” operation, setting up a travelling cinema at the heart of Paris’s major train station hubs. This original activation brought in content creators who engaged with passers-by, creating an immersive, interactive brand experience showcasing the Canal+ Le Bouquet Africain offer.
03
The Impact
A bold experiential campaign that captivated an urban audience and left a lasting impression.
- Impressions
- 798k
- Registered viewers
- 8k
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