- Client
- Orange
- Year
- 2024
- Expertise
-
- Retail
- B2B
- Field sales
- Market share
01
The Question
How can Orange Mobicarte counter growing competition from Lyca and Lebara and strengthen its market position?
02
The Answer
A field sales team toured the distribution network to strengthen relationships with retailers, promote Orange Mobicarte and train sales staff to recommend the product better. The aim was to build network loyalty, increase orders and win back market share.
03
The Impact
Strategic field work focused on loyalty and recommendation, winning back market share and consolidating Orange’s presence at the point of sale.
Start a similar project
Inspired by this case study?
Bring the same strategic edge to your multicultural, diaspora and field campaigns.
