- Client
- Tantie
- Year
- 2026
- Expertise
-
- Influencers
- Social Media
- Multicultural influencer marketing
- Paid Social
01
The Question
How can Tantie build brand awareness among african communities in France and stand out on social media while celebrating its cultural authenticity and diverse product range?
02
The Answer
Implementation of a social media strategy combining creative content, African-inspired recipes, cultural storytelling and collaborations with relevant content creators. An authentic and engaging approach designed to make Tantie part of its communities' everyday lives.
03
The Impact
An engaged community of over 5,000 followers, more than 8 million views generated and engagement rates exceeding industry benchmarks. These results highlight the effectiveness of our social media strategy and Tantie's ability to build meaningful connections with African communities in France.
- Followers
- 5000
- Views
- +8M
Inspired by this case study?
Bring the same strategic edge to your multicultural, diaspora and field campaigns.
